Method notes
The questions clients ask us most, answered properly. No listicles, no reheated textbook summaries — just what we would tell you on a scoping call.


How many interviews is enough?
Saturation is the answer everyone gives and almost nobody can defend. Here is what to do instead — and what to write in your methods section.
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Writing a codebook that survives a viva
Most coding problems are codebook problems. What belongs in a code definition, and the four failures that show up in every examiner's questions.

When you need Cohen's kappa — and when you don't
Inter-coder reliability is expected in some traditions and actively inappropriate in others. How to tell which one you are in.

Thematic, framework or content analysis?
Three approaches that look interchangeable in a methods section and behave completely differently in practice. A decision guide.

Six checks before you run a regression
The assumption checks that separate a result you can defend from a p-value that falls apart under the first careful question.

Send us the brief. Get a price.
One email with your data type, volume and deadline is enough for a fixed written quote — back with you within 1 business day, NDA first if you prefer.

